"The media wall has been embedded with intelligent software, allowing the skin of the building to respond to internal and external data, creating a unique, ‘responsive environment for entertainment and public engagement’. The design is specifically large scale and low resolution so as to provide an ‘art-specific’ media facade. Future content for the media wall is expected to include Olympic events, site-specific video-art installations, weather forecasts and video gaming. The entertainment center will house the first venue dedicated to media art in Beijing"
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